The Olaplex class action lawsuit has recently become a hot topic in the beauty and legal communities. This lawsuit alleges that the popular hair care brand falsely advertised its products as “Made in USA” while incorporating foreign-made ingredients. For consumers who purchased Olaplex products within the defined period, the case represents both a fight for justice and an opportunity to claim a voucher as part of the settlement. In this post, we break down the background of the lawsuit, explain who is eligible to file a claim, outline how to file your claim, and highlight the important deadlines.

Whether you’re a long-time fan of Olaplex or a concerned consumer seeking clarity, this comprehensive article will help you understand your rights and next steps in this evolving legal saga.

Detailed Background of the Olaplex Class Action Lawsuit

The controversy behind the Olaplex class action lawsuit dates back to allegations that the company misrepresented the origin of its products. The lawsuit claims that Olaplex advertised certain products as “Made in USA” when, in reality, they contained a mix of foreign-made ingredients. This discrepancy not only misled consumers but also violated several consumer protection laws, including California’s Consumer Legal Remedies Act, the Made in USA Statute, Unfair Competition Law, and False Advertising Law.

Olaplex, a brand that skyrocketed to popularity due to its innovative bond-building technology, originally positioned itself as a revolutionary hair repair treatment. Founded in 2014, Olaplex quickly gained a cult following—especially after the launch of its No. 3 Hair Perfector. However, as the brand expanded from professional salon use to retail sales for home use, allegations emerged questioning the veracity of its “Made in USA” claims. Consumers began to suspect that the products were not entirely manufactured domestically, as the labels suggested.

The lawsuit, which was filed in April 2024, names Olaplex Holdings, Inc. and Olaplex, Inc. as defendants. Plaintiffs argue that by prominently displaying “Made in USA” on packaging and in advertising materials, Olaplex intentionally deceived consumers about the origin and quality of its products. Despite Olaplex’s insistence that its manufacturing partners in the United States produced the final products, evidence and consumer reports pointed to discrepancies that could not be ignored. As word of the lawsuit spread, the issue quickly gained traction among consumer rights groups and legal watchdogs.

This class action lawsuit is significant not only because of the potential financial implications for the brand but also due to the broader impact on the beauty industry. It raises critical questions about the transparency of product labeling and the extent to which companies are held accountable for misleading advertising. Consumers are increasingly aware of the ingredients in their beauty products, and allegations like these can dramatically affect a brand’s reputation. Although Olaplex has not admitted any wrongdoing, the decision to settle—rather than face prolonged litigation—signals the complex balance between legal risk and brand protection in today’s market.

For those following the case, the settlement process now offers an opportunity for consumers to claim a voucher toward future purchases. However, the settlement terms have also sparked controversy. Critics argue that a $5 voucher hardly compensates for the alleged deceptive practices, turning what should be a remedy into a mere marketing tool. Despite these criticisms, many legal experts advise eligible consumers to at least file a claim if they believe they purchased a product under false pretenses. This case is not just about one product or one brand; it is a bellwether for consumer rights in the cosmetics industry.

Who Is Eligible to File a Claim?

Eligibility for the Olaplex class action lawsuit settlement is specific. To qualify, you must meet the following criteria:

• Purchase Date:
  You must have purchased an Olaplex product between February 7, 2019, and September 6, 2024.
• Product Labeling:
  The product’s packaging or advertising must include “Made in USA” or similar language.
• Location:
  The purchase must have been made within the United States.
• Single Claim Rule:
  Each eligible consumer can only file one claim, even if multiple products were purchased.

These requirements are intended to streamline the claims process and ensure that only those directly affected by the alleged misrepresentation are eligible for the settlement benefits.

How Much Can You Receive?

Under the terms of the settlement, eligible class members who submit a valid claim form will receive a voucher valued at $5. This voucher is intended for use toward the purchase of an item available on Olaplex’s official website. Here’s what you should know:

• Voucher Value:
  Each claim results in a $5 voucher.
• Voucher Conditions:
  • The voucher is not redeemable for cash.
  • It can be combined with other promotional offers on the Olaplex website.
  • The voucher must be used in a single transaction; it cannot be split.
  • It expires 12 months after issuance.
• Impact on Purchase:
  Because many Olaplex products are priced significantly higher than $5, you may need to spend at least five times the voucher’s value to redeem it, which has led some consumers to question its overall benefit.

While the monetary value might seem modest compared to potential consumer expectations, the voucher represents a nominal settlement that allows consumers to recoup a small portion of their expenditure.

How to File a Claim

Filing a claim in the Olaplex class action lawsuit is designed to be straightforward. If you purchased an Olaplex product during the eligible period and it featured “Made in USA” or similar language on the packaging, you may qualify to file a claim. Here’s what you need to do:

• Visit the Official Settlement Website:
  Go to the official settlement website to access the claim form.
  Source:
• Complete the Claim Form:
  Provide the requested details including the purchase date, location, and product description.
• Submit the Claim:
  You can either submit the form online or mail a printed copy. Ensure it is postmarked by the deadline.
• No Proof Required:
  Generally, you do not need to provide proof of purchase for your claim with our service. Subscribe to Sparrow to receive your claim with ease and no proof is required.

Each consumer is allowed to submit only one claim regardless of the number of products purchased during the class period.

Important Deadlines

It is critical to adhere to the deadlines outlined in the settlement notice. Missing a deadline may forfeit your right to claim the voucher. Here are the key dates:

• Claim Form Submission Deadline:
  All claim forms must be postmarked or submitted online by May 12, 2025.
• Exclusion/Objection Deadline:
  If you wish to opt out or object to the settlement, you must do so by May 12, 2025.
• Final Approval Hearing:
  The final court approval is scheduled for July 11, 2025. Vouchers will be issued within 60 days after the settlement receives final approval.

Make sure to mark these dates on your calendar to ensure you do not miss your chance to participate.

Conclusion

The Olaplex class action lawsuit is a landmark case that highlights the importance of transparency in product advertising and the need for companies to adhere to consumer protection laws. Although the settlement—a $5 voucher—is modest, it underscores the ongoing challenges faced by consumers in holding brands accountable for their claims. If you purchased an Olaplex product labeled “Made in USA” between February 7, 2019, and September 6, 2024, it is worth reviewing the settlement details and filing your claim if you qualify.

Whether you’re a loyal customer or a concerned buyer, understanding the nuances of this lawsuit not only empowers you but also contributes to a broader dialogue about fairness in marketing practices. Remember, every claim matters, and even a small settlement can set a precedent for future cases in the industry.