Generational Equity, a mergers and acquisitions advisory firm known for helping business owners sell their companies. In February 2023, Generational Equity suffered a cyber attack that compromised confidential data—including Social Security numbers and financial details—leaving countless individuals vulnerable to identity theft and financial fraud. This breach not only exposed significant gaps in the company’s data protection protocols but also raised broader questions about the effectiveness of cybersecurity practices across industries.
Generational Equity has agreed to a $275K class action settlement to resolve claims that it failed to prevent a 2023 data breach which compromised sensitive consumer information. If your personal data was potentially accessed during this cyber attack, you may be entitled to compensation for both ordinary and extraordinary losses. Read on to learn more about the case, who is eligible, and how to file a claim.
Background of the Generational Equity Class Action Settlement
Generational Equity, a mergers and acquisitions advisory firm, experienced a data breach that exposed sensitive personal information. The breach allegedly compromised Social Security numbers, financial data, and other identifying details, putting consumers at risk for fraud and identity theft. Plaintiffs in the class action lawsuit argued that Generational Equity did not implement reasonable cybersecurity measures to protect this information, leading to significant financial and personal harm.

The Generational Equity data breach case centers on allegations that the firm did not implement sufficient cybersecurity measures to safeguard sensitive personal information. The lawsuit claims that, despite handling vast amounts of confidential data, Generational Equity failed to install robust protective barriers against cyber threats. In February 2023, an unauthorized third party reportedly exploited these vulnerabilities, gaining access to consumers’ personal data, including Social Security numbers, financial records, and other identifiers critical for personal security.
The breach had far-reaching consequences. Many affected individuals reported financial hardships resulting from fraudulent charges, unauthorized transactions, and increased risks of identity theft. The plaintiffs argued that, had Generational Equity adhered to standard cybersecurity practices, the breach could have been prevented or at least mitigated, thereby avoiding the cascade of financial and emotional distress that followed.
In response to the mounting legal pressure and public outcry, Generational Equity agreed to a settlement of $275,000 to resolve the claims brought by affected consumers. Although the company has not admitted any wrongdoing, the settlement is intended to compensate victims for both ordinary losses—such as bank fees and communication charges—and extraordinary losses, including unreimbursed fraudulent transactions or identity theft damages. Additionally, as part of the settlement, all class members will receive two years of free credit monitoring and identity theft protection services, offering a vital layer of security and peace of mind in the aftermath of the breach.

The lawsuit, Glass v. Generational Equity LLC, et al., was filed in the 298th Judicial District Court of Dallas County, Texas (Case No. DC-23-20315). The claims focus on the alleged failure by Generational Equity to implement sufficient cybersecurity measures, leading to unauthorized access to sensitive personal data. This case is part of a broader movement demanding stronger data protection practices and increased accountability for companies handling consumer information.
Who Is Eligible for Compensation?
The settlement applies to individuals who:
- Reside in the United States.
- Whose private information was impacted by the Generational Equity data breach that occurred in February 2023.
- Eligible class members are those who received notification that their data may have been compromised, as well as those who can demonstrate financial losses resulting from the breach.
Potential Awards and Reimbursements
- Ordinary Losses: Class members may receive up to $300 for losses such as bank fees, communication charges, and credit expenses, plus compensation for up to three hours of lost time at a rate of $25 per hour.
- Extraordinary Losses: For those who incurred unreimbursed fraudulent charges or identity theft damages, compensation may be up to $3,500.
- Credit Monitoring Services: All eligible consumers will be provided with two years of free credit monitoring and identity theft protection.
Based on the claims submitted, individual awards could potentially be up to $3,800.
How to File a Claim
To receive settlement benefits, class members must submit a valid claim form by the deadline. You will need to provide documentation of your losses—such as bank statements, credit reports, police reports, invoices, or receipts—that clearly indicate the impact of the data breach.
The claim form and additional instructions can be found on the official settlement website.
For a streamlined and hassle-free claims process, consider using Sparrow. Sparrow offers an easy-to-use platform that may simplify your claim submission, sometimes even without requiring extensive proof. To learn more about their services, visit Sparrow’s website.
Important Deadlines
- Exclusion & Objection Deadline: November 3, 2024
- Claim Form Submission Deadline: December 3, 2024
- Final Approval Hearing: December 16, 2024
Make sure to file your claim on time to ensure you receive the compensation you are entitled to.
Conclusion
The Generational Equity Data Breach Class Action Settlement offers an opportunity for affected consumers to claim compensation for losses incurred due to inadequate data protection. If you received notification that your personal information may have been compromised in February 2023, you might be eligible for up to $3,800 in compensation, along with free credit monitoring services. Submit your claim before the deadline to secure your benefits.


