A recent class action lawsuit settlement has been reached in which Conopco Inc., the parent company of Breyers, agreed to pay $8.85 million to resolve claims that its Natural Vanilla ice cream was falsely advertised as containing real vanilla when it actually contained artificial vanilla flavoring. Here’s a comprehensive breakdown of the case, who qualifies for compensation, and how to file a claim.
Overview of the Breyers Settlement
The lawsuit alleged that Breyers misled consumers by advertising its Natural Vanilla ice cream as containing vanilla derived from real vanilla beans. Plaintiffs argued that the product was, in fact, flavored with non-vanilla plant sources, making the labeling misleading. The lawsuit accused Breyers of false advertising and deceptive business practices.
Breyers, a widely recognized ice cream brand available across major retailers, denied any wrongdoing but agreed to settle the lawsuit with an $8.85 million settlement fund to compensate affected consumers.
Who Is Eligible for Compensation?
The settlement applies to consumers who purchased any size of Breyers Natural Vanilla ice cream between April 21, 2016, and August 14, 2024.
Eligible class members can receive a $1 payment per purchased product, with different compensation structures based on proof of purchase:
- Without proof of purchase: Consumers can claim up to eight products, receiving a maximum payout of $8.
- With proof of purchase: Consumers can claim compensation for an unlimited number of documented purchases, potentially receiving a much larger payout.
How to File a Claim For Breyers Class Action Settlement
To receive compensation, class members must submit a valid claim form by February 19, 2025.
Required Documentation
Claimants must provide proof of purchase, which can include:
- Receipts
- Proof of online order
- Emails from a retailer
- Credit card statements
The claim form and further details can be found on the official settlement website.
For those looking for a simpler and faster claims process, Sparrow offers a hassle-free service to help you file a claim even without proof of purchase. Learn more at Sparrow’s website.
Important Deadlines
- Exclusion & Objection Deadline: October 31, 2024
- Claim Form Submission Deadline: February 19, 2025
- Final Approval Hearing: November 21, 2024
Case Background and Additional Details
This lawsuit was filed as McKinley, et al. v. Conopco Inc., et al., Case No. 805260/2024E, in the New York Supreme Court for Bronx County. The plaintiffs argued that Breyers took advantage of consumers by marketing the product as natural vanilla when, in reality, synthetic alternatives were used. The case gained significant attention as part of a broader movement against misleading food labeling practices.
If you are unsure whether you qualify, review the FAQ section of the official settlement website or seek legal counsel.
Conclusion
The $8.85 million Breyers settlement serves as a reminder of the importance of accurate food labeling and consumer rights. If you purchased Breyers Natural Vanilla ice cream between 2016 and 2024, you may be eligible for compensation. Submit your claim before the deadline to ensure you receive your share of the settlement fund.